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You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
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UCB: Data is the New Drug
Stijn ViaeneCase IVEY-9B18E002-EInformation TechnologiesAt the end of 2012, the chief information officer (CIO) at UCB, a global pharmaceutical company based in Brussels, started to implement analytics as a service. Between 2012 and 2016, he put this vision into practice, introducing agile sprints and proving the competence of analytics within the organization, and at the beginning of 2016, he felt the company was ready to upgrade its analytics capability. As he prepared to meet with UCB’s chief execu...Starting at €8.20
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JOB Co.: Making Mentor 2.0 Agile - Teaching Note
Stijn ViaeneTeaching Note IVEY-W34088-EInformation TechnologiesTeaching note for product W34087.Starting at €0.00
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JOB Co: Making Mentor 2.0 Agile
Stijn ViaeneCase IVEY-W34087-EInformation TechnologiesIn 2019, the director of the newly minted Digital Services Lab at JOB Co. found himself on the brink of a crucial meeting with the company's chief executive officer. The focal point of their impending discussion rested on the stagnation of progress in the Mentor 2.0 project—an initiative conceived to embody an agile paradigm in digital transformation, championed by an inventive Scrum team. Despite the project's noble intentions, the journey towar...Starting at €8.20
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UCB: Data is the New Drug - Teaching Note
Stijn ViaeneTeaching Note IVEY-8B18E002-EInformation TechnologiesTeaching note for product 9B18E002.Starting at €0.00