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Brøndby IF Football Club: Leveraging Sports Analytics - Teaching Note
Simon Ruder, Philippe Mogens Helmbæk, Emil Holmenlund Nymand, Xiao Xiao, Ning SuTeaching Note IVEY-W33344-EInformation Technologies, StrategyTeaching note for product W33343.Starting at €0.00
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Brøndby IF Football Club: Leveraging Sports Analytics
Simon Ruder, Philippe Mogens Helmbæk, Emil Holmenlund Nymand, Xiao Xiao, Ning SuCase IVEY-W33343-EInformation Technologies, StrategyFounded in 1964, Brøndby IF (BIF) was a professional Danish football club located in Brøndbyvester, in the capital region of Denmark, and had won eleven Danish championship titles. In 2015, BIF embarked on a journey of incorporating sports data into its organization and building its sports analytics capabilities. By the end of 2022, sports data had become an integral component of the club’s activities and had enabled BIF to establish itself as a ...Starting at €8.20