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Maple Tree Cancer Alliance: Growing Pains - Teaching Note
Phoebe Tsai; Andrew WondersTeaching Note IVEY-W30173-EInformation Technologies, StrategyTeaching note for product W30172.Starting at €0.00
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Maple Tree Cancer Alliance: Growing Pains
Phoebe Tsai; Andrew WondersCase IVEY-W30172-EInformation Technologies, StrategyKaren Wonders founded Maple Tree Cancer Alliance (MTCA) in 2011 as a non-profit organization in Dayton, Ohio, to improve cancer patients’ quality of life through an individualized exercise program. By early 2020, MTCA had enjoyed significant growth, crossing the geographical and administrative boundaries of several hospital networks in the United States. Funding from hospital networks was contingent upon the efficacy of MTCA’s exercise program, w...Starting at €8.20