This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Dow Chemical Co.: Big Data in Manufacturing - Teaching Note
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharTeaching Note IVEY-8B17E014-EInformation TechnologiesTeaching note for product 9B17E014.Starting at €0.00
-
Forest Cabin: Building Resilience During the Pandemic
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiCase IVEY-W27138-EInformation Technologies, StrategyShanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sa...Starting at €8.20
-
Forest Cabin: Building Resilience During the Pandemic - Teaching Note
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiTeaching Note IVEY-W27139-EInformation Technologies, StrategyTeaching note for product W27138.Starting at €0.00
-
Dow Chemical Co.: Big Data in Manufacturing
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B17E014-EInformation Technologies, StrategyIn 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company’s Midland, Michigan, plant had revealed an uncanny trend on the company’s shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterp...Starting at €8.20