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Even the Poorest Can Be a Thriving Market
Warnholz, Jean-LouisArticle HBS-F0805G-EEconomicsThough many multinationals see little business potential in serving the poorest people in developing countries, two innovative mobile phone companies are making profits and improving local economic conditions by doing exactly that.Starting at €8.20
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Even the Poorest Can Be a Thriving Market (Spanish version)
Warnholz, Jean-LouisArticle HBS-F0805GEconomicsThough many multinationals see little business potential in serving the poorest people in developing countries, two innovative mobile phone companies are making profits and improving local economic conditions by doing exactly that.Starting at €8.20