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El valor de la marca y sistemas de valoración
Pérez Castro, Carlos; de Toro, Juan ManuelTechnical Note MN-348Finance, MarketingEsta nota trata de describir someramente la evolución de la marca en los últimos años,así como el sistema más idóneo para determinar el valor de la misma. Se detallan los sistemas vigentes de valoración de marcas más actuales y se hace una breve crítica de los mismos. Por último, se señala un método de valoración original de los autores.Starting at €8.20
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Claw and Kitty: Gripping a Potential Expansion
Ian Dunn; Helen LangCase IVEY-W34750-EAccounting and Control, FinanceIn April 2021, the owner and founder of Claw & Kitty (CK) in Markham, Ontario, was considering moving his claw machine arcade to a larger location to continue growing his business. The owner had managed to grow his business despite the challenge of numerous pandemic-related shutdowns, and now he wanted to expand. He needed to decide whether this was a good time to do so. Would CK be able to survive if the Ontario government implemented future loc...Starting at €8.20
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Investing in Nautilus, Inc.: To the Ground or to the Moon
Ian Dunn; Soomy ZimmoCase IVEY-W32691-EAccounting and Control, FinanceIn August 2022, a Canadian investor, Adam Eissa, was considering making an investment in Nautilus Inc. (Nautilus). Nautilus was a manufacturer of connected home fitness equipment that was experiencing financial volatility amid the COVID-19 pandemic. Before coming to a decision, Eissa wanted to analyze the financial data from Nautilus’s annual report and complete a business size-up of its corporate strategy.Starting at €8.20
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Investing in Nautilus, Inc.: To the Ground or to the Moon - Teaching Note
Ian Dunn; Soomy ZimmoTeaching Note IVEY-W32692-EAccounting and Control, FinanceTeaching note for product W32691.Starting at €0.00
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Claw and Kitty: Gripping a Potential Expansion - Teaching Note
Ian Dunn; Helen LangTeaching Note IVEY-W34751-EAccounting and Control, FinanceTeaching note for product W34750.Starting at €0.00