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Air France: The Load Factor Puzzle in Business Class
Ratan Kumar; Kirti Sharma; Shiv S. TripathiCase IVEY-9B19A032-EMarketing, StrategyIn late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challStarting at €8.20
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Air France: The Load Factor Puzzle in Business Class - Teaching Note
Kirti Sharma; Shiv S. Tripathi; Ratan KumarTeaching Note IVEY-8B19A032-EMarketingTeaching note for product 9B19A032.Starting at €0.00