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Midtown Medical Centre: Exploring Business Expansion Strategies - Teaching Note
Minimol MC; Smitha SijiTeaching Note IVEY-8B19A025-EMarketingTeaching note for product 9B19A025.Starting at €0.00
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Midtown Medical Centre: Exploring Business Expansion Strategies
Minimol MC; Smitha SijiCase IVEY-9B19A025-EEntrepreneurship, MarketingMidtown Medical Centre, a family clinic operating two centres in the Indian state of Kerala, provided quality and convenient health care facilities to nearby communities. Founded in 2016 by six young entrepreneurs, the project had grown to two centres by the second year of operation, serving semi-urban and urban patients in the cities of Thrikkakkara and Aluva. In August 2018, the six entrepreneurs were considering expanding to a third centre, bu...Starting at €8.20