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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Kombi Sports Inc.: Staying Ahead of the Curve - Teaching Note
Raymond L. Paquin; Heather Calvert; Rajshree PrakashTeaching Note IVEY-8B21M063-EMarketing, StrategyTeaching note for product 9B21M063.Starting at €0.00
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Bio-Vert: Green to What Limit
Raymond L. Paquin; Catherine Bedard; Genevieve GraingerCase IVEY-9B12A035-EMarketing, StrategyBio-Vert is a leading Canadian brand of eco-cleaning products manufactured by Quebec-based Savons Prolav. Run by a brother and sister team, Savons Prolav bases its products on their vision, which includes eco-friendliness, affordability and effectiveness. Demand for Bio-Vert’s phosphate-free detergents has increased dramatically since the 2007 blue-green algae bloom outbreaks in Quebec’s waterways and subsequent legislation restricting phosphate ...Starting at €8.20
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Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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Effet Boomerang: A Brand-Repositioning Dilemma
Raymond L. Paquin; Rania Bou Jaoude; Michel GreicheCase IVEY-W30025-EMarketing, StrategyOver two decades old, Effet Boomerang is an advertising agency based in Quebec, Canada. In recent years, it has found it harder to win client contracts, which has been partially due to changes in the industry. This has left its co-founder and president examining her options for repositioning the agency. This case provides an interesting opportunity to introduce students to internal and external analyses by having them examine how a small firm may...Starting at €8.20
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Effet Boomerang: A Brand-Repositioning Dilemma - Teaching Note
Raymond L. Paquin; Rania Bou Jaoude; Michel GreicheTeaching Note IVEY-W30026-EMarketing, StrategyTeaching note for product W30025.Starting at €0.00