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Fitya - The Case of a Chinese Watch Company, Teaching Note
McFarlan, F. WarrenTeaching Note HBS-311062-EMarketingTeaching Note for 308025.Starting at €0.00
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Merrill Lynch: Opción Integrada (abreviado)
McFarlan, F. Warren; Weber, JamesCase HBS-304S26MarketingMerrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Integrado Choice, una suite de productos diseñados para clientes de captura, desde el do-it-yourself inversor que no quieren usar un intermediario para los clientes que quieren confiar plenamente en un corredor. La estrategia es de alto riesgo y requier...Starting at €8.20
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Fiyta--The Case of a Chinese Watch Company
Abrami, Regina; Kirby, William C.; McFarlan, F. Warren; Wathieu, Luc; Wang, Gao; Li, Fei; Manty, Tracy YuenCase HBS-308025-EMarketingFiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its brand image to a more sophisticated Chinese consumer? What marketing activities should it undertake to reinvigorate its brand? Is it meeti...Starting at €8.20