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Vestas' World of Wind
Steenburgh, Thomas; Corsi, ElenaCase HBS-511121-EMarketingTo maximize their effectiveness, color cases should be printed in color. The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with its customer base and had a limited marketing budget, mainly used to finance global media advertisement campa...Starting at €8.20
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The Eleganzia Group
Ofek, Elie; Corsi, Elena; Sajnani, Bharat; Casian-Botez, Sorina; Tronci, FrancescoCase HBS-511115-EMarketingEleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known property. His management team is further divided on whether the pricing model at the resort should change to being all-inclusive (as opposed to one where guests are charged for each additio...Starting at €8.20
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Holaluz: Taking on The Spanish Energy Market
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Corsi, Elena; Moloney, EmerCase HBS-521045-EMarketingIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower ...Starting at €8.20
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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCase HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Starting at €8.20
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Siemens AG: Key Account Management
Steenburgh, Thomas; Ahearne, Michael; Corsi, ElenaCase HBS-512110-EMarketingThe key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been asked from his customer to cut the costs of two long-term contracts worth about 300 million that his customer had signed with Siemens. Although legally Siemens could refuse the r...Starting at €8.20
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCase HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Starting at €8.20