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Introducing iSnack 2.0: The New Vegemite
Keinan, Anat; Farrelly, Francis; Beverland, MichaelCase HBS-512020-EMarketingVegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon Talbot identified a gap in the market for a line extension involving a blend of Vegemite and Kraft's other iconic brand, Philadelphia Crea...Starting at €8.20
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Introducing iSnack 2.0: The New Vegemite, Teaching Note
Keinan, Anat; Farrelly, Francis; Beverland, MichaelTeaching Note HBS-513074-EMarketingTeaching Note for 512020Starting at €0.00
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C.W. Dixey & Son, Teaching Note
Keinan, Anat; Beverland, MichaelTeaching Note HBS-518072-EMarketingTeaching note for case 517019.Starting at €0.00
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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelTeaching Note HBS-519052-EMarketingTeaching note for case 519051.Starting at €0.00
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The Change Wheel: Elements of Systemic Change and How to Get Change Rolling
Kanter, Rosabeth MossCase HBS-312083-EMarketingThis note presents a framework and tool for leading fundamental systemic change in organizations and beyond. It identifies the 10 key elements of systemic change and arrays them along the spokes of a wheel, which suggests momentum and an interconnected raStarting at €8.20
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Milwaukee (A): Making of a World Water Hub
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-313057-EMarketingTo maximize their effectiveness, color cases should be printed in color. Starting in 2007 Milwaukee leaders from different areas (large established companies, civic organizations, public sector, academia, and entrepreneurs) negotiated a path for converting the region into a global water hub to address economic and environmental concerns. The leaders with various stakes in the change managed to work together to re-arrange and support existing piec...Starting at €8.20
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Milwaukee: Making of a World Water Hub (A) and (B) - (B9), Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaTeaching Note HBS-313140-EMarketingTeaching Note for cases 313057, 313058, 313060, 313061, 313062, 313063, 313064, 313065, 313066, 313067, and 313068.Starting at €0.00
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C.W. Dixey & Son
Keinan, Anat; Beverland, MichaelCase HBS-517019-EMarketingC.W. Dixey & Son is about to be re-launched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive historical research, brand owner Dr. Simon Palmer believes that the brand's authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostent...Starting at €8.20
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Case HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Starting at €8.20
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Milwaukee (B8): Richard Meeusen, CEO, Badger Meter and Co-chair, Water Council
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-313067-EMarketingStarting at €8.20