This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Healthymagination en la división de salud GE Healthcare Systems
Kumar, Vineet; Rangan, V. KasturiCase HBS-516S12MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Jeff Immelt, el CEO de GE, introdujo una nueva estrategia de innovación llamado "healthymagination" en la primavera de 2009. Con el costo, la calidad y el acceso como sus tres pilares, healthymagination asegura un fuerte enfoque para los nuevos esfuerzos de introducción de productos en todo GE. Pero este enfoque permitirá a GE para lograr y mantener el liderazgo de mercado ...Starting at €8.20
-
Healthymagination at GE Healthcare Systems
Kumar, Vineet; Rangan, V. KasturiCase HBS-512039-EMarketingJeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in Spring 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus enable GE to achieve and maintain market leadership across a healthcare market that is being buffeted by strong currents, including cost pressures, changes in chronic disease pa...Starting at €8.20
-
Healthymagination at GE Healthcare Systems, Teaching Note
Kumar, VineetTeaching Note HBS-514093-EMarketingTeaching Note for 512039.Starting at €0.00
-
The New York Times Paywall
Kumar, Vineet; Anand, Bharat N.; Gupta, Sunil; Oberholzer-Gee, FelixCase HBS-512077-EMarketingOn March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to navigate. Revenues from online advertising were not suff...Starting at €8.20
-
The New York Times Paywall, Teaching Note
Kumar, Vineet; Gupta, SunilTeaching Note HBS-512099-EMarketingTeaching Note for 512077.Starting at €0.00
-
The New York Times Paywall, PowerPoint Supplement
Kumar, VineetCase HBS-514110-EMarketingPowerPoint supplement to case 512099.Starting at €8.20
-
Making "Freemium" Work
Kumar, VineetArticle HBS-F1405A-EMarketingOver the past decade "freemium"--a combination of free and premium offerings--has become the dominant business model among internet start-ups and smartphone app developers, but many companies fail to recognize the challenges of this approach. The author explores six questions that any company considering a freemium model should ask.Starting at €8.20