This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Rosa Clandestino
Sequeira, Carlos Guillermo; García-Rada, XimenaCase INCAE-30788MarketingEl caso describe la evolución de la marca de modas y la empresa Rosa Clandestino, ubicada en Milán, Italia, creada por la diseñadora Silvia Arguello. El caso presenta las diversas etapas que enfrenta la joven empresaria desde el proceso de creación de producto, diseño e implementación del plan de mercadeo, lanzamiento de sus colecciones y el ciclo de producción-ventas en la industria de alta costura. Finalmente el caso presenta diversos retos que...Starting at €8.20
-
What's the Value of a Like
John, Leslie K.; Mochon, Daniel; Emrich, Oliver; Schwartz, JanetArticle HBS-R1702H-EMarketingBrands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers' behavior. First, they explored whether li...Starting at €8.20
-
Back to the Roots
Keenan, Elizabeth A.; John, Leslie K.Case HBS-518073-EMarketingBack to the Roots (BTTR) is a start-up with a social mission to "undo food"-to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders Nikhil Arora and Alex Velez were contemplating their next move. The company had an eclectic portfolio of products, including ready-to-grow products, which included gardens in a can, and ready-to-eat products, which included cereals, and was being courted by two major players in ...Starting at €8.20
-
Kiehl's Since 1851: Pathway to Profitable Growth
Dolan, Robert J.; John, Leslie K.Case HBS-514044-EMarketingStarting at €8.20
-
CVS Health: Promoting Drug Adherence
John, Leslie K.; Quelch, John A.; Huckman, Robert S.Case HBS-515010-EMarketingThe case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy, and firm perspectives. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral sci...Starting at €8.20
-
Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
-
Rosa Clandestino: Nota de Enseñanza
Sequeira, Carlos Guillermo; García-Rada, XimenaTeaching Note INCAE-30788NEMarketingEl caso describe la evolución de la marca de modas y la empresa Rosa Clandestino, ubicada en Milán, Italia, creada por la diseñadora Silvia Arguello. El caso presenta las diversas etapas que enfrenta la joven empresaria desde el proceso de creación de producto, diseño e implementación del plan de mercadeo, lanzamiento de sus colecciones y el ciclo de producción-ventas en la industria de alta costura. Finalmente el caso presenta diversos retos que...Starting at €0.00
-
Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Teaching Note HBS-520028-EMarketingTeaching note for case 518073.Starting at €0.00
-
Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
-
Kiehl's Since 1851: Pathway to Profitable Growth, Teaching Note
John, Leslie K.; Dolan, Robert J.Teaching Note HBS-515087-EMarketingTeaching note for cases 514044 and 514046.Starting at €0.00