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Planet Reebok (A) (Spanish version)
Quelch, John A.; Harper, JamieCase HBS-519S10MarketingReebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.Starting at €8.20
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Planet Reebok (B) (Spanish version)
Quelch, John A.; Harper, JamieCase HBS-519S12MarketingSupplements Planet Reebok (A).Starting at €5.74