This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCase IVEY-W32664-EEntrepreneurship, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Starting at €8.20
-
Fresherry: A Market Selection Dilemma - Teaching Note
Nikhita Tuli; Harish KumarTeaching Note IVEY-W32665-EEntrepreneurship, MarketingTeaching note for product W32664.Starting at €0.00
-
Rock Pharmacy: Rocked?
Harish KumarCase IVEY-W25507-EMarketing, StrategyDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Starting at €8.20
-
Rock Pharmacy: Rocked? - Teaching Note
Harish KumarTeaching Note IVEY-W25508-EMarketing, StrategyTeaching note for product W25507.Starting at €0.00
-
Cross Selling or Cross Purposes? (HBR Case study and Commentary)
Harding, Ford; Charan, Ram; Kovac, Caroline A.; Colletti, Jerome A.; Turegano, FedericoArticle HBS-R0407B-EMarketingSoftware maker TopTek has acquired a consulting and systems-integration firm, mainly to profit from the software sales that are a natural by-product of consulting engagements. But in many ways the two companies worked better when they were separate. Before the acquisition, the same people who delivered services to clients made the consulting firm's sales. By contrast, TopTek's professional salespeople, all of them highly skilled at selling produc...Starting at €8.20