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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Upli: Financial Health Appiness (A)
Cian, Luca; Yemen, GerryCase DARDEN-M-1026MarketingThis field-based case, the first of a trio that includes UVA-M-1027 and UVA-M-1028, explores the qualitative and quantitative research a start-up platform in the financial industry undertook in its early growth stages. Upli founders Michael Krause and Christof Meyer sought to understand people’s problems when it came to financial health, the best consumers their product could target, and the set of features that would present the largest market o...Starting at €8.20
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Upli: Financial Health Appiness (C)
Cian, Luca; Yemen, GerryCase DARDEN-M-1028MarketingThis case, the third and final in a series that begins with “Upli: Financial Health Appiness” (UVA-M-1026), reveals Upli founders Michael Krause and Christof Meyer’s move forward to design the Upli MVP and push it out to a small group of people. It also offers insight into entrepreneurial motivation to keep moving forward and financing entrepreneurial ventures.Starting at €5.74
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Upli: Financial Health Appiness (A)
Cian, Luca; Yemen, GerryCase DARDEN-M-1026-EMarketingThis field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around financial health, consumer insights, and the largest market opportunity. The material provides the opportunity to explore data gathered through focus groups, quantitative survey research, and factor analysis for segment inputs. This further enables exp...Starting at €8.20
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Upli: Financial Health Appiness (B)
Cian, Luca; Yemen, GerryCase DARDEN-M-1027-EMarketingThis field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around financial health, consumer insights, and the largest market opportunity. The material provides the opportunity to explore data gathered through focus groups, quantitative survey research, and factor analysis for segment inputs. This further enables exp...Starting at €5.74
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Upli: Financial Health Appiness (C)
Cian, Luca; Yemen, GerryCase DARDEN-M-1028-EMarketingThis field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for an analysis of the problems people have around financial health, consumer insights, and the largest market opportunity. The material provides the opportunity to explore data gathered through focus groups, quantitative survey research, and factor analysis for segment inputs. This further enables exp...Starting at €5.74
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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The Business of Broadway: When Art Meets Business
Cian, Luca; Eagan, Patt; Tennyson, TreTechnical Note DARDEN-M-1024-EMarketingWhile there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefitStarting at €8.20