This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Marieta Textil, S.A.
Gil, P.; Nueno, José Luis; Parés Canalias, Francisco; Renart, Lluís G.Case M-715MarketingMarieta Textil es una pequeña empresa dedicada a la "edición de telas". El proceso de negocio consiste en adquirir los diseños originales a famosos artistas vanguardistas, para hacerlos estampar sobre tela por parte de terceros. La empresa vende estos estampados a tiendas de decoración. Tras cierto éxito en España, desean exportar, pero no consiguen tener un volumen de ventas en el extranjero que tenga un mínimo de importancia y continuidad. Cont...Starting at €8.20
-
Agencia de publicidad Aramburu, S.A.
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-723MarketingUna mediana agencia de publicidad con más de treinta años de experiencia lleva unos diez años haciendo publicidad en Africa. Al principio sólo trabajaba para INVESA, una empresa española que ha ido penetrando en aquellos países. Pero desde hace tres años (1983-86) ha empezado también a prestar sus servicios a empresas locales de aquellos países. El director general considera que APA, S.A. tiene un "know-how" publicitario sobre ciertos países afri...Starting at €8.20
-
Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Sanal Kumar Velayudhan; R. Meenakshi Sundaram; R.D. ThulasirajCase IVEY-9B11A028-EMarketing, StrategyThe case deals with poor acceptance of Aravind’s eye care service by the rural population in the South Indian state of Tamil Nadu. One of the factors causing poor acceptance is the lack of awareness among the rural population that many cases of blindness are curable. Fear of surgery and cost are the other major barriers to acceptance by these consumers. Aravind is the largest eye care provider in the world and has pioneered many process innovatio...Starting at €8.20
-
BRAC: Shasthya Shebikas’ Role in Delivering Health Care Service to Rural Markets
Sanal Kumar Velayudhan; Sayeda Shabukta Malik; Kaosar AfsanaCase IVEY-9B17A065-EMarketing, StrategyBRAC was the largest non-governmental organization in the world, reaching out to 138 million people. It made a significant contribution to reducing poverty in Bangladesh by employing more than 117,000 community workers (Shasthya Shebikas) to improve the health and nutrition of the rural poor. The manager of BRAC's Health, Nutrition and Population program was faced with two significant challenges. First, she had to find a way to encourage more peo...Starting at €8.20
-
StoreKing: Reaching Rural Consumers with Assisted E-Commerce - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B20A066-EMarketingTeaching note for product 9B20A066.Starting at €0.00
-
StoreKing: Reaching Rural Consumers with Assisted E-Commerce
Sanal Kumar VelayudhanCase IVEY-9B20A066-EEntrepreneurship, MarketingIn 2019, the founder and chief executive officer of StoreKing, a distribution company that sold consumer products to rural India through designated retailers, faced the challenge of attaining 100,000 retailers by 2020. The chief executive officer (CEO) haStarting at €8.20
-
BRAC: Shasthya Shebikas' Role in Delivering Health Care Service to Rural Markets - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B17A065-EMarketingTeaching note for product 9B17A065.Starting at €0.00
-
Cavas Masachs
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-714-EMarketingStarting at €8.20
-
Cavas Masachs
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-714MarketingCavas Masachs es una pequeña empresa familiar que elabora vinos de cava en Vilafranca del Penedés. Empezaron en 1977, y aún sin haber cubierto el mercado interior deciden exportar contando con la colaboración de un agente exportador libre a comisión, Joe Quaid, un norteamericano expatriado. El caso describe los primeros pasos en la exportación, realizados con muy poco dinero. En esencia han usado los servicios de Quaid, y han acudido a ferias int...Starting at €8.20
-
Agencia de publicidad Aramburu, S.A.
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-723-EMarketingStarting at €8.20