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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCase IVEY-9B18A003-EEntrepreneurship, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Starting at €8.20
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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Holding Fast (HBR Case Study and Commentary)
Lutz, Robert A.; Christensen, Clayton M.; Wittes, Jason; Galakatos, Nick; Gourville, John T.Article HBS-R0506A-EMarketingCEO Peter Walsh faces a classic innovator's dilemma. His company, Crescordia, produces high-quality metal plates, pins, and screws that orthopedic surgeons use to repair broken bones. In fact, because of the company's long-standing commitment to quality, some orthopedic surgeons use nothing but Crescordia hardware. And now these customers have begun to clamor for the next-generation technology: resorbable hardware. Resorbables offer clear advanta...Starting at €8.20
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The Cause and the Cure (Spanish version)
Christensen, Clayton M.; Cook, Scott; Hall, TaddyArticle HBS-R0512DMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. The structure of a mar...Starting at €8.20
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Know Your Customers' "Jobs to Be Done" (Spanish version)
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609DMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20
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Gallardo's Goes to Mexico (Spanish Version)
Christensen, Clayton M.Case HBS-608S25MarketingLas teorías de la segmentación del mercado y la creación de marca en el capítulo 3, ¿Qué productos clientes quieren comprar? en la solución del innovador por Clayton Christensen y Michael Raynor sugieren que cuando los mercados del segmento empresas y marcas de construcción de manera que coincidan con la forma en que el cliente ve el mercado - clientes contratan productos para conseguir trabajos que se hacen - su tasa de éxito en el aumento de la...Starting at €8.20
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCase IVEY-9B18A010-EEntrepreneurship, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Starting at €8.20
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry - Teaching Note
Pawan Kumar; Ritu Srivastava; Anshul JainTeaching Note IVEY-W25878-EMarketing, StrategyTeaching note for product W25877.Starting at €0.00