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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B19A046-EMarketingTeaching note for product 9B19A046.Starting at €0.00
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success
Julie Gosse; Martin EidenbergCase IVEY-W27965-EEntrepreneurship, MarketingIn March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a...Starting at €8.20
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Siesta Splash: Ringing Up Marketing Success - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W27966-EEntrepreneurship, MarketingTeaching note for product W27965.Starting at €0.00
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Hairstrong: Working Out a Marketing Plan - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W34636-EEntrepreneurship, MarketingTeaching note for product W34635.Starting at €0.00
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Prosper: Marketing Fit
Julie Gosse; Mano MajumdarCase IVEY-9B19A056-EEntrepreneurship, MarketingThe co-founders of Prosper, an early-stage start-up offering a mobile application–based interview preparation and coaching service, were preparing a report for an upcoming meeting with private equity investors. The co-founders sought a CA$1 million seed iStarting at €8.20
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Prosper: Marketing Fit - Teaching Note
Julie Gosse; Mano MajumdarTeaching Note IVEY-8B19A056-EMarketingTeaching note for product 9B19A056.Starting at €0.00