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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArticle HBS-R0712EStrategyEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Starting at €8.20
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Predicting Your Competitor's Reaction (Spanish version)
Coyne, Kevin P.; Horn, JohnArticle HBS-R0904HStrategyWill the competitor react at all? Few strategic planners consider the possibility that a rival may not respond to a company's competitive move. Yet 17% of the companies surveyed by the authors did not react to a rival's major initiative. Some competitors may not detect a company's move, while others may not feel threatened by it or may simply be unable to coordinate a timely response. What options will the competitor actively consider? Most comp...Starting at €8.20
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Cuando llega el momento de reducir costos
Coyne, Kevin P.; Coyne, Shawn T.; Coyne, Edward J.Article HBS-R1005EService and Operations ManagementUsted ha recibido la orden de reducir los gastos generales en un 10%, 20%, o incluso (mueca de dolor) 30%. ¿Cómo lo haces? En primer lugar, no esperes a llegar a su destino con una sola gran idea; usted necesitará una combinación de 10 o más acciones separadas. En segundo lugar, haga coincidir los tipos de oportunidades de examinar y poner en práctica con el grado de reducción de costos requerida. Para cortar un 10%, utilizar un enfoque gradual, ...Starting at €8.20