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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data (Spanish version)
Ning Su; Naqaash PiraniCase IVEY-9B14ES002Entrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Kutesmart: The Digital Transformation of Apparel Manufacturing (Spanish Version)
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCase IVEY-9B19MS041Entrepreneurship, StrategyIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000Starting at €8.20