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What Do Customers Really Want (Spanish version)
Almquist, Eric; Lee, JasonArticle HBS-F0904GService and Operations ManagementA customer-research technique that requires respondents to make a sequence of explicit trade-offs when choosing their preferred product attributes can help companies get a far more accurate read on what customers desire.Starting at €8.20
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Club Med (A) (Spanish version)
Hart, Christopher W.L.; Arczynski, Dan; Maher, DanCase HBS-606S24Service and Operations ManagementEl rápido crecimiento filial estadounidense de una empresa internacional complejo busca identificar los factores que subyacen a su éxito. El caso describe las fuerzas que dan forma a la estructura de la industria, plantear la cuestión de donde es posible para el Club Med para establecer una ventaja competitiva sostenible. las fuentes clásicas de la ventaja competitiva se tratan, lo que lleva al papel de la cultura de la empresa en la creación de ...Starting at €8.20
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Florida Power Light Quality Improvement (QI) Story Exercise (A) (Spanish Version)
Hart, Christopher W.L.; Maher, Dan; Montelongo, MichaelCase HBS-612S04Service and Operations ManagementFlorida Power and Light (FPL) ha desarrollado un programa de mejora de la calidad ampliamente reconocido (PMC). Este ejercicio lleva a los estudiantes a través del proceso que una división de FPL utiliza en un intento de "mejorar el servicio." Específicamente, el proceso requiere que los estudiantes para definir "mejor servicio" en términos aplicables a la empresa de servicios públicos, determinar las causas de menos de un servicio perfecto, eleg...Starting at €8.20
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Florida Power Light Quality Improvement (QI) Story Exercise (B) (Spanish Version)
Hart, Christopher W.L.; Maher, Dan; Montelongo, MichaelCase HBS-612S05Service and Operations ManagementDiseñado para ser utilizado como un folleto en su clase después de la Florida Power Light Mejora de la Calidad (QI) Historia de ejercicio (A). Un reescrito versión de un caso anterior de los mismos autores.Starting at €5.74
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What Do Customers Really Want
Almquist, Eric; Lee, JasonArticle HBS-F0904G-EService and Operations ManagementA customer-research technique that requires respondents to make a sequence of explicit trade-offs when choosing their preferred product attributes can help companies get a far more accurate read on what customers desire.Starting at €8.20
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The B2B Elements of Value
Almquist, Eric; Cleghorn, Jamie; Sherer, LoriArticle HBS-R1802D-EService and Operations ManagementAs B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases. To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete "elements of value," which fall into five categories: table stakes, functional, ease of doing business, individual, ...Starting at €8.20