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La gestión de la calidad total
Alsina, S.; Roure, JuanTechnical Note PN-296Service and Operations ManagementSe define de manera clara qué es la gestión de la calidad total; analizar el porqué de su nacimiento; identificar los principios en los que se sustenta, y determinar las dificultades que conlleva su implantación.Starting at €8.20
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Siete herramientas para utilizar en procesos de mejora
Alsina, S.; Rodríguez Badal, Miguel Ángel; Roure, JuanTechnical Note PN-299Service and Operations ManagementDescripción práctica de diversas técnicas gráficas de resolución de problemas, como herramientas a usar en los procesos de mejora.Starting at €8.20
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Buy Online, Pickup in Store: Vice President of Store Operations Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621105-EService and Operations ManagementIn April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the stStarting at €8.20
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Introducción al "benchmarking"
Alsina, S.; Roure, JuanTechnical Note PN-295Service and Operations ManagementEl objetivo de la nota es presentar en qué consiste el benchmarking, sus ventajas, y plantear una introducción de cómo llevarlo a cabo.Starting at €8.20
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SAS: Los servicios de los 90
Alsina, S.; Fernández-Campo, Salvador; Huete, Luis MaríaTechnical Note PN-282Service and Operations ManagementA principios de los años noventa, SAS, la línea áerea de Suecia, Noruega y Dinamarca, se encontraba nuevamente implementando un programa de mejora de la calidad de sus servicios. Esta vez el programa tenía tres mensajes: Trust (confianza), debemos mantener nuestras promesas. Simplicity (simplicidad), debemos hacer simple viajar. Y care (cuidado), debemos responder de las necesidades de cada individuo. Esta estrategia tenía su origen en los primer...Starting at €8.20
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Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621103-EService and Operations ManagementIn October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fuStarting at €8.20
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Buy Online, Pickup in Store: Vice President of E-Commerce Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621106-EService and Operations ManagementIn April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department's sales data to determine the impact of the company's Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems foStarting at €8.20
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Retailers Are Squandering Their Most Potent Weapons
Fisher, Marshall; Gallino, Santiago; Netessine, SergueiArticle HBS-R1901D-EService and Operations ManagementAs they fight for survival in the era of online shopping, brick-and-mortar retailers are cutting costs by slashing head count and budgets for training. But that erodes their biggest edge over e-tailers: a live person customers can talk to face-to-face. For every dollar a retailer saves on staffing, it may be losing several dollars in revenues and gross profits if customers leave stores empty-handed because they can't find a knowledgeable salesper...Starting at €8.20
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Buy Online, Pickup in Store: CEO Supplement
Moreno, Antonio; Gallino, Santiago; Klopfenstein, AmyCase HBS-621104-EService and Operations ManagementIn April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company's Buy Online, Pickup in Store (BOPS) program on her company's overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and comStarting at €8.20