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Edgar J. Scherick Associates (Spanish Version)
Wu, George; Wachtell, CynthiaCase HBS-809S03StrategyEdgar Scherick, líder en la producción de películas de televisión, debe determinar si las películas basadas en hechos cosechan más altos grados de Nielsen que las películas de ficción. Scherick tiene datos para todas las 1992 películas de TV emiten en las principales redes. En última instancia, Scherick debe decidir si vale la pena pagar por la opción por los derechos de las películas basadas en hechos.Starting at €8.20
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Decision Analysis (Spanish version)
Wu, GeorgeCase HBS-810S02StrategyDescribes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity analysis.Starting at €8.20
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Data: The Prerequisite for Everything Analytical--How to Manage Your Data for More Effective General Management
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5741BC-EStrategyFor too long, managers have relied on their intuition or their "golden gut" to make decisions. Important decisions have been based not on data, but on the experience and unaided judgment of the decision maker. Sometimes intuitive and experience-based decisions work out well, but all too often they go astray, end in disaster, or result in money being left on the table. If you think that your organization ought to make more decisions based on facts...Starting at €8.20
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Leadership: The Deciding DELTA Factor--The Human Element Behind Analytical Mastery
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5745BC-EStrategyThere is no doubt that to be a full-fledged analytical competitor, you need the CEO in your corner. However, there is also no doubt that almost any employee can move an organization in a more analytical direction. In this chapter you will learn how you can make your organization more analytical, advocate for more fact-based decision making, and encourage your employees to become analytical leaders themselves, regardless of your position. By descr...Starting at €8.20
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Embed Analytics in Business Processes: A How-To Guide
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5751BC-EStrategyIf you really want to put analytics to work in your organization, you need to make them an integral part of everyday business decisions and business processes. A cross-functional process perspective enables you to appreciate how different parts of the business work together (or fail miserably in doing so) and to identify all the ways analytics might be used to create a better outcome for the enterprise. In this chapter, the authors of Competing o...Starting at €8.20
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Dave Armstrong (A) (Spanish version)
Wu, GeorgeCase HBS-307S03StrategyA second-year Harvard MBA student considers the pros and cons of three job offers. He identifies several concerns and evaluates each job in terms of how well they meet these concerns. He assesses probabilities for whether the jobs will be successful for him.Starting at €8.20
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Dave Armstrong (B) (Spanish Version)
Wu, GeorgeCase HBS-307S04StrategyComplementa el caso (A).Starting at €5.74
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El caso HBR: el lado oscuro del an lisis del consumidor
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Article HBS-R0705AStrategySalud aseguradora IFA y ShopSense cadena de supermercados han formado una asociación interesante, pero amenaza con la tolerancia de las pruebas de los clientes para compartir información personal. Durante años, el gerente regional de IFA para las operaciones de la Costa Oeste, Laura Brickman, había estado defendiendo el uso de análisis de clientes - sacar conclusiones acerca de los comportamientos de los consumidores sobre la base de patrones que...Starting at €8.20
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Reyem Affiar (Spanish version)
Wu, GeorgeCase HBS-807S01StrategyReyem affiar está interesado en comprar un condominio en Cambridge, los datos de la misa. Puede En las ventas de condominios anteriores que le informe de cómo hacer una oferta para el condominio? La caja incluye 1990--1994 datos sobre las ventas de condominios Cambridge (cerca de 500 registros).Starting at €8.20
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Colonial Broadcasting Co. (Spanish version)
Wu, GeorgeCase HBS-807S27StrategyColonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.Starting at €8.20