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ACCESS Health India and The Ayushman Bharat Digital Mission
Schulman, Kevin; Narayan, AdityaCase SGSB-SM359-EStrategyWhile India had made significant progress against diseases like polio and tetanus, the pandemic revealed marked differences in COVID-related illness and death among the country’s most vulnerable. Urban-rural and other societal divides added to long-time disparities in access to health care, and public resources could be overwhelmed. Could a new national health plan and digital health mission allow India to innovate on health care, with the goal...Starting at €8.20
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Treks `n Rapids: Adventure Sports Tourism in India
Atul Arun Pathak; Sanjeev VarshneyCase IVEY-9B15M103-EEntrepreneurship, StrategyIn September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate the company strategy. The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, bo...Starting at €8.20
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Moonka Auto: Recruiting Salespeople
Atul Arun Pathak; Gyanesh MishraCase IVEY-9B16A033-EEntrepreneurship, Marketing, StrategyIn April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment ...Starting at €8.20
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BharatAgri: Strategy of an Indian Agritech Startup
Aashish Argade; Atul Arun PathakCase IVEY-9B20M151-EEntrepreneurship, StrategyIn June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to InStarting at €8.20
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Udaipur Times: Strategy of a Hyperlocal News Website - Teaching Note
Atul Arun Pathak; ShabbirHusain R.V.Teaching Note IVEY-8B17M125-EStrategyTeaching note for product 9B17M125.Starting at €0.00
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Savannah Informatics: Innovating During the COVID-19 Pandemic
Schulman, Kevin; Kilonzi, Justus; Muthee, JohnCase SGSB-SM348-EStrategyIn February 2020, companies around the world contemplated their next moves as the pandemic news grew more grim each day. For Savannah Informatics, one of the first information services firms in Africa’s health care sector, the uncertainties and immediate supply chain challenges prompted nimble moves to make sure the technology continued to perform, but also served as a call to innovate further, and add new digital offerings. This case study addr...Starting at €8.20
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CampusHash: Evolving Business Model of an Entrepreneurial Venture
Atul Arun Pathak; Saroj Kumar Pani; Anish AgarwalCase IVEY-9B19M098-EEntrepreneurship, StrategyIn January 2016, the three partners of CampusHash Technologies LLP (CampusHash), an Indian start-up focused on conducting software training programs, had to make some pressing strategic decisions. CampusHash’s revenues had not grown as expected and the paStarting at €8.20
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EnterAll InfoSec Solutions: Growing an Ethical Hacking Business
Varsha Verma; Atul Arun Pathak; Dharma Raju Bathini; Arun PereiraCase IVEY-9B14M152-EEntrepreneurship, StrategyAn ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business model that would address the information security needs of corporate clients, public sector undertakings (PSUs) and government institutions. Ethical hacking was a specialized and relatively nascent field, and the entrepreneur f...Starting at €8.20
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Udaipur Times: Strategy of a Hyperlocal News Website
Atul Arun Pathak; ShabbirHusain R.V.Case IVEY-9B17M125-EEntrepreneurship, StrategyIn August 2016, the director of UdaipurTimes.com, a hyperlocal news website, and his partner were faced with a problem. Their start-up venture had thus far grown without any explicit strategy. Despite a steady readership of nearly 200,000, achieving further revenue growth and sustained profitability were ongoing issues. UdaipurTimes.com needed to come up with a comprehensive strategy by evaluating various alternatives (such as creating a mobile a...Starting at €8.20
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What's Next After an MBA
Atul Arun Pathak; Manish GoyalCase IVEY-9B17M034-EStrategyIn August 2016, Manish Goyal, a student in his second year of the two-year MBA program at XLRI Jamshedpur, India, had to make career-related choices about which industry, company, function, and role to pursue after his MBA. He had limited previous work experience to rely on, but rather than choosing the first job that came his way or trying to join one of the more popular firms among MBA students, Goyal sought a job that best aligned with his own...Starting at €8.20