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RetailMax: Role for Regan Kessel (Spanish Version)
Witter, Dina; McGinn, Kathleen L.Case HBS-905S04StrategyEste ejercicio requiere que los estudiantes de promulgar una negociación salarial interna, asumiendo el papel de Cam Archer, un empleado de la estrella, y Regan Kessel, un VP tratando de atraer el MBA en su departamento. El ejercicio presenta una sola emisión, negociación distributiva que desafía a los estudiantes a pensar acerca de la evaluación y el desarrollo de mejores alternativas a un acuerdo negociado (MAAN). Ilustra tácticas para reclamar...Starting at €8.20
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Chief: Role for Lindsay Kaplan (Spanish version)
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCase HBS-921S10StrategyIn 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress company, and she is happy in her current role. However, she is excited by Childers's vision for a community of women executives and believes she could bring valuable expertise as Chief...Starting at €8.20
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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201MStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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RetailMax: Role for Cam Archer (Spanish Version)
Witter, Dina; McGinn, Kathleen L.Case HBS-905S05StrategyEste ejercicio requiere que los estudiantes de promulgar una negociación salarial interna, asumiendo el papel de Cam Archer, un empleado de la estrella, y Regan Kessel, un VP tratando de atraer el MBA en su departamento. El ejercicio presenta una sola emisión, negociación distributiva que desafía a los estudiantes a pensar acerca de la evaluación y el desarrollo de mejores alternativas a un acuerdo negociado (MAAN). Ilustra tácticas para reclamar...Starting at €8.20
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Forward Integration or Horizontal Expansion? (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-706S35StrategyCelulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of early 2004, Arauco is the third largest producer of market pulp (pulp sold on the open market) and is considering increasing its capacity, tying it with Brazilian competitor Aracruz as ...Starting at €8.20
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When One Business Model Isn't Enough
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201M-EStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Arauco (B): "Papel" in Brazil
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709416-EStrategyThis is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Starting at €5.74
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Lan Airlines in 2008: Connecting the World to Latin America, Teaching Note
Casadesus-Masanell, Ramon; Mitchell, Jordan; Tarzijan, JorgeTeaching Note HBS-709492-EStrategyTeaching Note for [709410].Starting at €0.00
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Two Ways to Fly South: Lan Airlines and Southwest Airlines, Teaching Note
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanTeaching Note HBS-710422-EStrategyTeaching Note for 707414.Starting at €0.00
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R o Curic : Cayal Role Material
Zlatev, Julian J.; McGinn, Kathleen L.; Chen, Katherine; Shah, ShaarefCase HBS-920056-EStrategyStarting at €8.20