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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation, Teaching Note
Ofek, ElieTeaching Note HBS-507084-EStrategyTeaching note to (507-037). An abstract is not available for this product.Starting at €0.00
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HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
Ofek, Elie; Toubia, Olivier; Toubia, DidierCase HBS-521104-EStrategyTwenty five years after it was initially proposed, Clay Christensen's theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term "disruptive innovation" is often used in ways and contexts that are not consistent with Christensen's original theory, which argues for initially accessing the market from the low end. For example, there has been controversy as to whether ...Starting at €8.20
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Second Thoughts About a Strategy Shift (HBR Case Study and Commentary)
Ofek, Elie; Avery, JillArticle HBS-R1412K-EStrategyAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Starting at €8.20
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Second Thoughts About a Strategy Shift (HBR Case Study)
Ofek, Elie; Avery, JillArticle HBS-R1412X-EStrategyAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Starting at €8.20
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Second Thoughts About a Strategy Shift (Commentary for HBR Case Study)
Ofek, Elie; Avery, JillArticle HBS-R1412Z-EStrategyAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Starting at €8.20
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Thinx, Inc. - Breaking Barriers in Feminine Care (Abridged)
Koning, Rembrand; Ofek, Elie; Keller, NicoleCase HBS-721021-EStrategyAn examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.Starting at €8.20
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Intel 2006: Rising to the Graphics Challenge
Shih, Willy; Ofek, ElieCase HBS-607136-EStrategyExamines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and value was distributed along the value chain depending on levels of competition and ability to substitute components at each level. On the hardware side two component segments, the mic...Starting at €8.20
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Intel 2006: Rising to the Graphics Challenge, Teaching Note
Shih, Willy; Ofek, ElieTeaching Note HBS-608045-EStrategyTeaching Note to (607-136). An abstract is not available for this product.Starting at €0.00
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Right Up the Middle: How Israeli Firms Go Global
Friedrich, Jonathan; Noam, Amit; Ofek, ElieArticle HBS-R1405J-EStrategySmall and midsize companies that want to expand abroad often face a daunting task: finding the sweet spot between multinationals, with their extensive resources and economies of scale, and the smaller players in the foreign markets, which have an intimate understanding of local conditions. The more than 75 Israeli companies that have transformed themselves into global players in the past four decades prove that it can be done. Their approach: Foc...Starting at €8.20