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Leica Camera: The Zeitgeist of Photography
Venkataraman, S.; Yemen, GerryCase DARDEN-S-0312-EStrategyThis field-based case uses Leica Camera, the famed German manufacturer of high-end cameras, to unfold circumstances that allow for an analysis of the firm’s competitive position. Having moved the well-loved German company from near bankruptcy during the digital revolution to a digital disrupter, Andreas Kaufmann, chairman and principal owner, had amassed an unblemished record in strategic decisions that turned the company around. The case open al...Starting at €8.20
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryTeaching Note DARDEN-S-0266TN-EStrategyTeaching note for product S-0266Starting at €0.00
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Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.Case DARDEN-S-0184-EStrategySuitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a discussion about the firm’s overall strategy to acquire instead of growing organically. The case begins when Ratan Tata, chairman of Tata Motors, unveils the world’s cheapest car—the Nano. He had challenged the people around him to design and produce...Starting at €8.20
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The World is Flat...The World is Lumpy?
Yemen, Gerry; Venkataraman, S.Technical Note DARDEN-S-0191-EStrategySuitable for MBA, EMBA, GEMBA, and executive education programs, this note sets the stage to unfold an analysis of popular notions about how the world works. On one hand, some believe that global competition has created a flattened world and that globalization has leveled the playing field. Yet a zest to view the world as flat, others have said, results in an underestimation of the differences between countries-standardization, exact replication,...Starting at €8.20
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Hillenbrand: Thinking Beyond the Certain
Fairchild, Gregory B.; Yemen, GerryCase DARDEN-S-0243-EStrategyFor years, the death care business looked good on paper for Hillenbrand, Inc.: the company had EBITDA margins of more than 26% in an industry that historically presented itself as stable, profitable, and highly predictable. With strong financial performance and a solid position as market leader, how does one know when being better isn’t enough? Although Hillenbrand remained highly profitable, a decline in the annual burial rate and increased dema...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0266-EStrategySeries of scenarios each presenting a situation that asks the student to decide how to proceed.Starting at €8.20
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West Line - Nota del instructor
Stein, Guido; Cuadrado, Marta; Pin Arboledas, José RamónTeaching Note DPOT-72Information Technologies, Leadership and People Management, StrategyGuillermo Oliva es un joven abogado que ha ido desarrollando una exitosa carrera profesional en el mundo de la consultoría. Sus buenos resultados en West Line, compañía líder en el sector de las tecnologías de la información, le posicionan como el sucesor del actual CEO de Iberia. El caso presenta su promoción a director general y la importancia de la toma de posesión.Starting at €0.00
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Bisutería Elegante, S.A. (BiElSA) (A)
Pin Arboledas, José RamónCase DPO-270Decision Analysis, StrategyEl caso BiElSA tiene como objetivo analizar los procesos de cambio reactivo. Trata de una empresa sumergida en la crisis económica derivada de las hipotecas subprime, con ramificaciones específicas en España, que han hecho que se reduzca el consumo. BiElSA, dedicada a la bisutería de gama alta, tiene un brillante historial. Pero, durante los tres últimos años, dicha reducción y el cambio de modelo de negocio de la competencia y de los gustos del ...Starting at €8.20
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Bankia (A y B) - Nota del instructor
Pin Arboledas, José RamónTeaching Note DPOT-95Leadership and People Management, StrategyNota para que el profesor pueda impartir el caso Bankia a distintos colectivos. Se describe el caso, se proporcionan posibles preguntas para realizar, se hace una propuesta de distribución del tiempo, y se aportan slides del caso B y recortes de prensa.Starting at €0.00