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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Food and Health Policy in the Ontario Ministry of Agriculture, Food and Rural Affairs
David Sparling; Pamela LaughlandCase IVEY-9B11M045-EStrategyRapid increases in obesity and chronic disease rates are stressing health care systems and government budgets globally. They are also causing individuals, governments, and businesses to examine closely the relationship between food and health. The issue is complex and involves many stakeholders from government and non-governmental agencies, as well as businesses. Food and health can have both positive and negative impacts on the food industry.As ...Starting at €8.20
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Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCase IVEY-9B14A047-EMarketing, StrategyThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Starting at €8.20
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Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCase IVEY-9B10M013-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Starting at €8.20
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (A)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M080-EStrategyAWARD WINNING CASE - This case won the 2011 Oikos Sustainability Case Writing Competition. The owner and operator of Y U Ranch, a Longhorn cattle ranch in southern Ontario, is required to make a set of interesting but seemingly unimportant decisions. In this case series, students will see that each decision builds on the previous decision (i.e. the decisions are path dependent). Taken together, these cases illustrate why industrial farming has su...Starting at €8.20
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UTV and Disney: A Strategic Alliance (A)
Atanu Adhikari; Rama DeshmukhCase IVEY-9B10M043-EStrategyIn 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened ...Starting at €8.20
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (C)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M082-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A) and (B), products 9B09M080 and 9B09M081 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency - Teaching Note
Trupti Karkhanis; Atanu AdhikariTeaching Note IVEY-8B11A045-EEntrepreneurship, Marketing, StrategyTeaching note for product 9B11A045.Starting at €0.00
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20