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Xiaomi: Selling Across the Border - Teaching Note
Harvinder SinghTeaching Note IVEY-8B21M031-EStrategyTeaching note for product 9B21M031.Starting at €0.00
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Xiaomi: Selling Across the Border
Harvinder SinghCase IVEY-9B21M031-EStrategyXiaomi India Private Limited (Xiaomi India), a subsidiary of the Chinese smart phone company Xiaomi Corporation, controlled a major share in the Indian market. However, its dominance was threatened by geopolitical tensions between India and China. The two countries shared a 4,000 kilometre border and a history of dispute over the border’s actual demarcation. Tensions brewing over the international border during early 2020 precipitated an armed cl...Starting at €8.20
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Cuando el crecimiento se estanca
Olson, Matthew S.; van Bever, Derek C.M.; Verry, SethArticle HBS-R0803CStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Una caída abrupta y duradera en el crecimiento de ingresos es una crisis que puede afectar incluso la organización más ejemplar. análisis exhaustivo de los autores de crecimiento de las empresas Fortune 100 de tamaño durante el ...Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Nestlé India Limited: Maggi Noodles at War with the Regulators
Harvinder Singh; Rashmi Kumar Aggarwal; Rajinder Kaur; Rita GhialCase IVEY-9B16M034-EStrategyOn May 21, 2015, food inspectors in the North Indian state of Uttar Pradesh tested Maggi instant noodles that had been manufactured by Nestlé India Limited. Their results led them to declare that the samples contained higher-than-permissible levels of monosodium glutamate and lead — substances that could, at those levels, potentially cause harm to consumers. The well-known brand accounted for 26 per cent of Nestlé India Limited’s annual revenue, ...Starting at €8.20
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Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCase IVEY-9B15A066-EEntrepreneurship, Marketing, StrategyThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Starting at €8.20
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Nord Stream 2: A Choice Between Control or Operating - Teaching Note
Harvinder SinghTeaching Note IVEY-W27972-EStrategyTeaching note for product W27971.Starting at €0.00
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Paytm: Facing a Targeting Dilemma in a Competitive Market - Teaching Note
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RTeaching Note IVEY-W27744-EMarketing, StrategyTeaching note for product W27743.Starting at €0.00