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Xiaomi: Selling Across the Border - Teaching Note
Harvinder SinghTeaching Note IVEY-8B21M031-EStrategyTeaching note for product 9B21M031.Starting at €0.00
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Xiaomi: Selling Across the Border
Harvinder SinghCase IVEY-9B21M031-EStrategyXiaomi India Private Limited (Xiaomi India), a subsidiary of the Chinese smart phone company Xiaomi Corporation, controlled a major share in the Indian market. However, its dominance was threatened by geopolitical tensions between India and China. The two countries shared a 4,000 kilometre border and a history of dispute over the border’s actual demarcation. Tensions brewing over the international border during early 2020 precipitated an armed cl...Starting at €8.20
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JD.Com: HR Management Challenges Arising from Rapid Growth and Transformation
Jean Lee; Rain Long; Rebecca Yuen Man Chung; Leah TanCase IVEY-9B19C024-ELeadership and People Management, StrategyBetween 1998 and 2018, JD.com Inc. (JD.com) transformed from a compact disc (CD)-burner shop into a technology-driven group of service companies (JD Group) and China’s largest retailer by revenue. Yu Long joined the Group in August 2012 as chief human resStarting at €8.20
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Scanteak: The Making of Successors in a Family Firm (A)
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B19C001-EEntrepreneurship, Leadership and People Management, StrategyScanteak Corporation was a furniture retailer founded in Singapore in the 1970s. By 2010, it had established more than 100 stores around the world. It had also become the first furniture company to be listed on the Taiwan OTC (Over-the-Counter) Exchange. The two founders had invested a great deal in developing the business and preparing their children to become their successors. In 2003, the two founders’ daughter joined the company to help grow ...Starting at €8.20
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Nestlé India Limited: Maggi Noodles at War with the Regulators
Harvinder Singh; Rashmi Kumar Aggarwal; Rajinder Kaur; Rita GhialCase IVEY-9B16M034-EStrategyOn May 21, 2015, food inspectors in the North Indian state of Uttar Pradesh tested Maggi instant noodles that had been manufactured by Nestlé India Limited. Their results led them to declare that the samples contained higher-than-permissible levels of monosodium glutamate and lead — substances that could, at those levels, potentially cause harm to consumers. The well-known brand accounted for 26 per cent of Nestlé India Limited’s annual revenue, ...Starting at €8.20
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCase IVEY-9B16C023-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Starting at €8.20
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Succession in Chinese Family Businesses (A): Fotile and the Mao Family
Jean Lee; Rebecca Chung; An JingCase IVEY-9B15C020-EEntrepreneurship, Leadership and People Management, StrategyThe three cases in this series focus on two Chinese families’ experiences with entrepreneurship and succession. Because most family businesses in China are relatively young, these first-generation entrepreneurs use their own approach to identify and develop their successors, and to pass their “wealth” to their offspring in a context shaped by unique Chinese cultural elements. The role-play exercise that relates to the (C) case illustrates the cur...Starting at €8.20
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Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCase IVEY-9B15A066-EEntrepreneurship, Marketing, StrategyThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Starting at €8.20
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
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Nord Stream 2: A Choice Between Control or Operating - Teaching Note
Harvinder SinghTeaching Note IVEY-W27972-EStrategyTeaching note for product W27971.Starting at €0.00