This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Nestlé India Limited: Maggi Noodles at War with the Regulators
Harvinder Singh; Rashmi Kumar Aggarwal; Rajinder Kaur; Rita GhialCase IVEY-9B16M034-EStrategyOn May 21, 2015, food inspectors in the North Indian state of Uttar Pradesh tested Maggi instant noodles that had been manufactured by Nestlé India Limited. Their results led them to declare that the samples contained higher-than-permissible levels of monosodium glutamate and lead — substances that could, at those levels, potentially cause harm to consumers. The well-known brand accounted for 26 per cent of Nestlé India Limited’s annual revenue, ...Starting at €8.20
-
Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCase IVEY-9B15A066-EEntrepreneurship, Marketing, StrategyThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Starting at €8.20
-
Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
-
Li-Ning Co. Ltd.: A Leading Chinese Company Stumbles - Teaching Note
Daniel Han Ming Chng; Ziqian (Stella) ZhaoTeaching Note IVEY-8B16M068-EStrategyTeaching note for product 9B16M068.Starting at €0.00
-
Suntech Power Holdings: How to Avoid Bankruptcy - Teaching Note
Daniel Han Ming Chng; Ziqian (Stella) ZhaoTeaching Note IVEY-8B17M106-EStrategyTeaching note for product 9B17M106.Starting at €0.00
-
Branded Lifestyle Holdings Limited: Strategic Transformation in China
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M114-EStrategyBranded Lifestyle Holdings Limited (Branded Lifestyle) was an Asian apparel retail company that emerged in 2011 after Fung Retailing Limited acquired Hang Ten Group Holdings Limited, a company listed on the Hong Kong Stock Exchange. With five apparel brands, Branded Lifestyle was profitable in most of its Asian markets. However, it was struggling in China and had reported annual loses until the acquisition. In 2014, a new managing director of glo...Starting at €8.20
-
Branded Lifestyle Holdings Limited: Strategic Transformation in China - Teaching Note
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoTeaching Note IVEY-8B18M114-EStrategyTeaching note for product 9B18M114.Starting at €0.00
-
The Mario Andretti Family: Building The Next Generation
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M115-EStrategyIn 2017, the contract between the Andretti family auto racing business, Andretti Autosport, and Honda Motor Company (Honda) would come to an end following the racing season. Generational family resources and dynamic social media capabilities had created a sustained competitive advantage (SCA) for Andretti Autosport. Also, key strategic decisions surrounding primary engine sponsorship and enterprise diversification afforded the chief executive off...Starting at €8.20
-
Xiaomi: Selling Across the Border - Teaching Note
Harvinder SinghTeaching Note IVEY-8B21M031-EStrategyTeaching note for product 9B21M031.Starting at €0.00
-
Xiaomi: Selling Across the Border
Harvinder SinghCase IVEY-9B21M031-EStrategyXiaomi India Private Limited (Xiaomi India), a subsidiary of the Chinese smart phone company Xiaomi Corporation, controlled a major share in the Indian market. However, its dominance was threatened by geopolitical tensions between India and China. The two countries shared a 4,000 kilometre border and a history of dispute over the border’s actual demarcation. Tensions brewing over the international border during early 2020 precipitated an armed cl...Starting at €8.20