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New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacCase SM-1701-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €8.20
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Modelos de negocio
Huete, Luis MaríaTechnical Note PN-511Innovation and Change, Service and Operations Management, StrategyLos modelos de negocio han de rediseñarse al ritmo del cambio en los mercados. No existen malos clientes o épocas de crisis, lo que hay son modelos de negocio inadecuados para esos clientes y esos tiempos. Los equipos directivos deberían cuestionarse de manera habitual su modelo de negocio, puesto que las batallas en el mercado no son batallas entre compañías, o entre productos o precios, sino entre los elementos y fuerzas de los modelos de negoc...Starting at €8.20
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New Immuno-Oncology Solutions (NIOS) - Teaching Note: Aligning stakeholders in the biotech industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacTeaching Note SMT-136-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €0.00