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The Videogame Console Industry in 2011
Rodríguez Merinero, Marta; Caldart, Adrian; Munoz-Seca, BeatrizCase SM-1571-EInnovation and Change, StrategyAt the end of April 2011, Nintendo announced their annual results from 2010. The company's net profits had fallen 33% compared to 2009, due in large part to the decline in sales of the Wii console (see Exhibit 1). The CEO of the company, Satoru Iwata, announced that a new console would replace the Wii in 2012. Iwata described the new platform, provisionally identified as Project Cafe, as "a new approach to videogame consoles ". The days of the Wi...Starting at €8.20
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La industria de videojuegos para consolas en 2011
Rodríguez Merinero, Marta; Caldart, Adrian; Munoz-Seca, BeatrizCase SM-1571Innovation and Change, StrategyA fines de abril de 2011, Nintendo anunciaba sus resultados anuales del año 2010. Los beneficios netos de la empresa habían descendido. La caída en las ventas de la consola Wii explicaba gran parte del descenso del 33% en los beneficios netos frente a 2009. El CEO de la compañía, Saturu Iwata, anunció que una nueva consola reemplazaría a la Wii en 2012. Iwata describía la nueva plataforma, identificada provisionalmente como Project Cafe, como un...Starting at €8.20