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El plan estratégico de Aciturri
Calleja, Luis Manuel; Gutiérrez, José Ramón; Sánchez de León, CarlosCase SM-1608Finance, Innovation and Change, StrategyEl Grupo Aciturri arranca en 1977 como "Talleres Ginés", en Miranda de Ebro (Burgos), de la mano de su fundador, Ginés Clemente; más tarde pasaría a llamarse "Mecanizados Ginés". A principios de los ochenta entra en el sector aeronáutico y, en el momento en que se escribió este caso, ya era un jugador europeo de TIER-1 y TIER-2, con seis fábricas en España y personal permanente en Hamburgo (Alemania), Seattle (Estados Unidos) y Shanghái (China). ...Starting at €8.20
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Verizon Reimagines Corporate Real Estate - Teaching Note
Lehr, Josh; Prats, Mª Julia; Amigó, Pau; Saccomano, CelesteTeaching Note ET-33-EDecision Analysis, Entrepreneurship, Innovation and ChangeVerizon embodies the concept of metamorphosis. In a telecom industry undergoing transformation, Verizon must conquer its market positioning, using its leadership in conventional products as a base to explore new products and services. The new Verizon should mutate from a traditional telecom company to a digital company. This change has strong implications at every level of the firm, including the utilization of its vast real estate portfolio.Starting at €0.00