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When the CEO's Personal Crusade Drives Decisions (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R1006L-EBusiness Ethics and Corporate Social ResponsibilityEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20
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The Nut Behind the Wheel' to "Moral Machines:' A Brief History of Auto Safety
Neil Malhotra, Ken Shotts, Sheila MelvinCase SGSB-ETH4-EBusiness Ethics and Corporate Social ResponsibilityDriverless cars – once the stuff of science fiction – are fast becoming reality. Indeed, some automotive companies have said they expect to sell autonomous vehicles to the public by 2020. The advent of such self-driving vehicles raises numerous ethical and legal questions that will need to be addressed before such cars can hit the road in significant numbers. This case traces the history and evolution of auto safety in the United States, beginn...Starting at €8.20