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Las claves de una cultura empresarial positiva
Fontrodona Felip, Joan; Sanz Fernández, PabloArticle ART-2789Business Ethics and Corporate Social Responsibility, Leadership and People ManagementQuien juega con fuego acaba quemándose. Y, lo que es peor, probablemente arrastre consigo a aquellos que le rodean, que en el mundo de los negocios pueden ser empleados, clientes, proveedores, inversores o simplemente aquellos que confiaron en esa persona. Ante esta realidad, los autores abordan las claves de una personalidad íntegra y detallan qué pueden hacer las empresas para estimular un comportamiento ético entre sus miembros, detectar la fa...Starting at €8.20
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Responding to Market Failures (Spanish version)
Dees, J. GregoryCase HBS-319S09Business Ethics and Corporate Social ResponsibilityBroadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies.Starting at €8.20
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The Keys to a Positive Business Culture
Fontrodona Felip, Joan; Sanz Fernández, PabloArticle ART-2789-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementUnethical behavior is a serious matter with far-reaching consequences. As evidenced by numerous scandals, unethical behavior ends up dragging everyone down. This article considers integrity at the individual level as well as in terms of what companies can do to foster organizational environments in which people behave with integrity together. For companies that find themselves caught in ethically questionable behavior, the authors offer useful ti...Starting at €8.20