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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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Tranlin, Inc. (A)
Freeman, R. Edward; Wu, Yi; Douthit, Jill; Mead, JennyCase DARDEN-E-0400-EBusiness Ethics and Corporate Social ResponsibilityIn June 2014, China-based Tranlin, Inc., announced a historic $2 billion investment over the next five years to build and operate the company’s first advanced manufacturing facility in the United States on an 850-acre campus at the James River Industrial Center in Chesterfield County, Virginia. The company’s investment in this facility represented the largest foreign direct investment in the United States ever led by a China-based, privately owne...Starting at €8.20
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Tranlin, Inc. (B)
Freeman, R. Edward; Wu, Yi; Douthit, Jill; Mead, Jenny; Manno, CarloCase DARDEN-E-0401-EBusiness Ethics and Corporate Social ResponsibilityTranlin’s technology and its business model offered a very promising future for its various stakeholders. In its initiative stage, communication with stakeholders was crucial in order for them to understand Tranlin’s mission, the obvious and potential benefits for them, and the kinds of support needed from them. While there were obvious benefits, there were nonetheless issues that Tranlin needed to address, and communication strategies it needed ...Starting at €5.74