This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
-
Principios y normas internacionales para la responsabilidad empresarial
Melé, Domènec; Martí I.Technical Note BEN-125Business Ethics and Corporate Social ResponsibilitySe presenta una visión sintética y de carácter introductorio de principios y normas internacionales de responsabilidad empresarial. Se señalan el origen, enfoque y principales contenidos de cada propuesta, aunque sin entrar en pormenores. Se clasifican en cinco grupos. El primero incluye declaraciones de derechos humanos y laborales; el segundo tiene como nexo común declaraciones relativas al medio ambiente y la sostenibilidad; un tercer grupo pr...Starting at €8.20
-
Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
-
Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
-
International Principles and Standards of Corporate Responsibility
Melé, Domènec; Martí I.Technical Note BEN-125-EBusiness Ethics and Corporate Social ResponsibilityTaking a global but general picture of international standards of business responsibility, the paper looks at the origin, focus and main points of each area, although without going into detail. The first covers declarations of human and workers' rights; the second covers the common ground between various declarations related to the environment and sustainability; a third group proposes integrated directives that would cover human and workers' ri...Starting at €8.20