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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Dimex, S.A.
Ginebra, Gabriel; Dionis, Lorenzo; Melé, DomènecCase TD-14Business Ethics and Corporate Social ResponsibilityUna empresa francesa desea comprar una empresa española de vallas publicitarias cuyo valor contable ha crecido muchísimo en los últimos años. El fundador y actual consejero delegado de Difusora Medios Exteriores (Dimex), que sólo participa en un 3% de las acciones de la compañía, considera las consecuencias de la posible venta.Starting at €8.20
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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Dimex, S.A.
Ginebra, Gabriel; Dionis, Lorenzo; Melé, DomènecCase TD-14-EBusiness Ethics and Corporate Social ResponsibilityA French company has made a bid for a Spanish company specializing in outdoor advertising whose book value has grown considerably in recent years. The founder and managing director of the Spanish company (Dimex, S.A.), who owns only 3% of the company's shares, is pondering the consequences of the proposed sale.Starting at €8.20