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Gestionando el entorno social: el proyecto Sedapal Lote 7 de Graña y Montero (GYM)
Costa, Karol; Lambruschini Nicoletta; Miranda, Gino; Fontana, AlejandroCase PAD-DG-C-684Business Ethics and Corporate Social ResponsibilityLa empresa debe desarrollar un proyecto de agua y alcantarillado en una zona marginal de la ciudad de Lima (Perú). El contexto social es complejo por la presencia de diversos grupos delincuentes que extorsionan a las empresas que operan en la localidad. El caso recoge un modelo de cómo enfrentar con éxito este tipo de amenazas sociales. El proyecto se concluyó dentro del presupuesto previsto y en el plazo establecido.Starting at €8.20
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Asociación Peruana de Avicultura (APA): el cambio de paradigma
Fontana, AlejandroCase PAD-DG-C-646Business Ethics and Corporate Social ResponsibilityAl ser consciente del impacto en la calidad de la alimentación de la población, la asociación peruana de empresas avícolas cambia su estrategia de acción. Al enfocarse en diminuir su principal sobrecosto, descubre que esto no lo podrá alcanzar mientras no actúe coordinadamente con la oficina de la administración pública encargada del control sanitario. El trabajo gremial y esta cooperación con la administración pública permiten mejorar la product...Starting at €8.20
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Classics and Management
Leggett, Brian O'ConnorTechnical Note DPON-76-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementA noble appeal based on the speaker¿s credibility demands respect, but respect does not necessarily arouse the right emotional response. We know that persuasion in a crisis situation has more to do with action and emotion than rationality. Reason, therefore, must be highly tempered with emotion to achieve the right action. In Shakespeare¿s Julius Caesar, Brutus¿ speech fell widely off the mark. Mark Anthony¿s funeral speech, on the other hand, i...Starting at €8.20