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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20
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Building a 'Grand' Style: The John F. Kennedy's Experience
Leggett, Brian O'Connor; Salvia, A.Case DPO-103-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe Kennedy case is about how someone who was uneasy speaking in public became one of the best-remembered political orators of the 20th century. Kennedy worked hard to develop his oratorical abilities, while learning to turn controversy to advantage and polishing his networking skills. The case also deals with the advent of TV debates and audience management. Finally, it looks at examples of Kennedy's grand style: his inaugural address and his Be...Starting at €8.20
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Family Business Ownership
Tàpies, Josep; Rus, SalvadorTechnical Note SMN-667-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementIndividuals who belong to a family that owns a business are faced with a choice: whether or not to participate in the family business project. Family members who do wish to be involved become committed shareholders. Some family members may decide not to participate in the family business. No one can force them to become shareholders. Likewise, if they are already shareholders, no one can force them to participate in how the business develops. Eve...Starting at €8.20
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Accionistas en la empresa familiar
Tàpies, Josep; Rus, SalvadorTechnical Note SMN-667Business Ethics and Corporate Social Responsibility, Leadership and People ManagementPertenecer a una familia propietaria de una empresa tiene dos posibilidades con respecto a la empresa: participar o no en el proyecto familiar y empresarial. En el primer caso, sería un accionista comprometido con la empresa. En el segundo, puede declinar formar parte de los negocios familiares, nadie puede forzarnos a ser accionista de una empresa de la familia, y aun siéndolo, participar en el desarrollo de ella. A pesar de que alguien reciba p...Starting at €8.20
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Classics and Management
Leggett, Brian O'ConnorTechnical Note DPON-76-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementA noble appeal based on the speaker¿s credibility demands respect, but respect does not necessarily arouse the right emotional response. We know that persuasion in a crisis situation has more to do with action and emotion than rationality. Reason, therefore, must be highly tempered with emotion to achieve the right action. In Shakespeare¿s Julius Caesar, Brutus¿ speech fell widely off the mark. Mark Anthony¿s funeral speech, on the other hand, i...Starting at €8.20