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Cómo puede su empresa cambiar el mundo
Davis, Gerald F.; White, Christopher J.Article ART-2714Business Ethics and Corporate Social Responsibility, StrategyEn los últimos cinco años el intraemprendimiento social, que promueve cambios positivos en la sociedad alineados con la misión central de la empresa, ha pasado de ser algo anecdótico a una amplia tendencia que está transformando la actividad misma de las compañías. A partir de su investigación y encuentros con intraemprendedores sociales, los autores trasladan al entorno corporativo las lecciones de los grandes movimientos sociales de nuestra épo...Starting at €8.20
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How Your Company Can Change the World
Davis, Gerald F.; White, Christopher J.Article ART-2714-EBusiness Ethics and Corporate Social Responsibility, StrategyOver the past five years, social intrapreneurship -- creating change with positive social impact that aligns with the core mission of the business -- has gone from a niche interest with sporadic impact, to a sweeping tide that is transforming what corporations do and how they go about doing it. Through research and discussions with social intrapreneurs, the authors apply lessons from the big social movements of our times to the corporate space. T...Starting at €8.20