This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0967TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
-
Herramientas para tomar mejores decisiones
Santiago Hernando, Rafael deArticle ART-2451Decision AnalysisSuponga que ha de tomar una decisión muy importante, como invertir en un proyecto en un momento de gran incertidumbre en el mercado. Herramientas como los árboles de decisión pueden ayudarle a estructurar los problemas, sopesar alternativas y calcular los riesgos. Este artículo le enseña a usar estas herramientas y el valor esperado para mejorar sus decisiones. Pero no se engañe, la adopción de un proceso "científico" no es garantía de éxito. A p...Starting at €8.20
-
TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana; Goldberg, RebeccaCase DARDEN-QA-0966-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €8.20
-
TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0966TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
-
Demand Unconstraining Methods
Popescu, Dana; Boatright, BenjaminTechnical Note DARDEN-QA-0934-EDecision AnalysisThis technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides ...Starting at €8.20
-
TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana; Goldberg, RebeccaCase DARDEN-QA-0967-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €5.74
-
Decision Tools to Keep You on the Right Path
Santiago Hernando, Rafael deArticle ART-2451-EDecision AnalysisSuppose you have a big decision to make, like investing in a project in a context of highly uncertain market conditions. Tools such as decision diagrams can help managers to structure problems, carefully consider alternatives and calculate the risks involved. This article shows how to use decision trees and expected value to improve your decision-making processes. However, don't be fooled into thinking that applying a "scientific" process will gu...Starting at €8.20