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Caterpillar Inc.: Aftermarket Parts Freight Optimization (Spanish version)
Singfat Chu; Ramya SubramanianCase IVEY-W31500Decision AnalysisA key contributor to the business reputation and success of Caterpillar Inc. (Caterpillar) was the company’s reliable aftermarket service. Caterpillar’s Asia Distribution Centre in Singapore processed urgent spare parts orders received from dealers located in 10 Southeast Asian countries. In 2017, the operations team was working to develop a rigorous analytical method for making daily decisions about how to ship the spare parts. Shipments were co...Starting at €8.20
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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0967TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
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TV Advertising Pricing at Regional Broadcast Network (A)
Popescu, Dana; Goldberg, RebeccaCase DARDEN-QA-0966-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €8.20
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TV Advertising Pricing at Regional Broadcast Network (A) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0966TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
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Demand Unconstraining Methods
Popescu, Dana; Boatright, BenjaminTechnical Note DARDEN-QA-0934-EDecision AnalysisThis technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides ...Starting at €8.20
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TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana; Goldberg, RebeccaCase DARDEN-QA-0967-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €5.74