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Maruti Suzuki in 2022: Defending Market Leadership
Nitin Pangarkar; Rohit Prabhudesai; Kapil DesaiCase IVEY-W33324-EDecision AnalysisIn December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles po...Starting at €8.20
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Programa Mujeres y Desarrollo Económico Local (MyDEL): Apoyo a Mujeres Emprendedoras en la Base de la Pirámide
Benetti, Sara; Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31220_SDecision AnalysisEl Programa Mujeres y Desarrollo Económico Local (MyDEL) surgió como una iniciativa de promoción del desarrollo entre la cooperación italiana y el Fondo de Desarrollo de las Naciones Unidas para la Mujer, UNIFEM (hoy ONU mujeres), en el marco de promoción del desarrollo local a nivel de América Latina. el objetivo general del programa era ¿contribuir a la construcción de igualdad de género y combate de la pobreza, reconociendo y promoviendo el em...Starting at €8.20