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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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Da "Final" Click?
Modica, Marc W.Case DARDEN-QA-0653-EDecision AnalysisA famous rap group is suffering from success-finally quite profitable, they experience infighting over egos, leadership, and marketing. Having put all their effort into making the big time, how would they now survive the turmoil of celebrity? Who would take the lead? How would they rebuild the band? What would their next step be?Starting at €8.20
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Just Kitchen Taiwan: The Growth Conundrum
Shweta Pandey; Sandeep PuriCase IVEY-W32460-EDecision Analysis, MarketingIn April 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen)—a Canada-based and publicly listed operator of ghost kitchens in Taiwan—was sitting with part of his team to discuss the marketing plans for the year. The company reported revenues of CA$4.6 million for the second quarter of 2022. In the second quarter 2022, total revenues increased by 127 per cent and retail order volume grew by 151 per cen...Starting at €8.20
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Just Kitchen Taiwan: The Growth Conundrum - Teaching Note
Shweta Pandey; Sandeep PuriTeaching Note IVEY-W32461-EDecision Analysis, MarketingTeaching note for product W32460.Starting at €0.00