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The Roommates' Decision
Frey, Sherwood C. Jr.; Bass, Lucien; Halter, Kelly M.; Markwood, MeredithCase DARDEN-QA-0846-EDecision AnalysisThis case is designed for use in undergraduate courses that cover negotiation skills and organizational behavior. Its relatable context and integrated lessons fits well within modules on multiperson situations, coalitions, and conflict resolution. It particularly complements "Kicks Inc.: Background Information" (UVA-QA-0739) well, and could be used as a precursor for complicated multiperson negotiations and situations. Devin Moore, Jessie Taylor,...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20