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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
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Pricing Used Cars
Jeux F. X.; Patau J.; Unceta L.; Baucells Alibés, ManelCase AD-280-EDecision Analysis, EconomicsA car dealer wants a reference price before negotiating the purchase of a used car. Using available data on posted prices and car characteristics (year of production, kilometers shown on the odometer, horsepower, etc...), the aim is to help this car dealer by means of a multiple regression model. Several reasonable models are possible, each providing insights into the relevance of the different factors. The price estimates for the different model...Starting at €8.20